Pureink. Bangkok
Tattoo Studio Website
2026
In 2026, our team partnered with PUREink. Tattoo Studio to strengthen its digital presence and better represent the studio’s premium brand experience.
Based in Bang Rak, Bangkok, PUREink. Tattoo Studio offers custom tattoo services across various styles, from fine line and realism to Sak Yant and Japanese tattoos. The goal was to create a website that showcases the studio’s craftsmanship, artist expertise, and professional standards while making it easier for clients to explore services and book consultations.
Resposibility
What’s my role?
- Design Consultant
- Product Design Strategy
- UX/UI Designer
- WordPress Developer
Team
Who were involved?
The team of 3:
- Product Manager
- Digital Marketing Manager
- UX/UI Designer (me)
The Challenge
Tattoo clients often need strong trust before making a booking. They want to see the quality of previous work, understand the studio environment, know whether the artists are professional, and feel safe about hygiene standards.
The challenge was to create a website that does more than simply show tattoo images. It needed to make the studio feel premium, safe, and easy to contact, especially for both local clients and international visitors in Bangkok.
Key problems to solve:
- Present tattoo work in a visually strong and premium way
- Build trust through reviews, safety standards, and artist profiles
- Make booking simple through WhatsApp, Instagram, Facebook, and consultation links
- Organize many tattoo styles without overwhelming visitors
- Create a clean mobile-first experience for tourists and walk-in clients
Our Approach
The website was structured around the client journey: discover, trust, explore, and book.
First, the homepage introduces PUREink. as a premium tattoo studio in Bangkok. Then, visitors can explore the studio’s value points, view tattoo collections, read client reviews, browse tattoo styles, and meet the artists. Finally, clear contact buttons guide users toward consultation and appointment booking.
The visual direction uses a clean, high-contrast layout with strong imagery, minimal text, and clear sections. This helps the tattoos remain the main focus while still giving visitors enough information to take action.
Gallery
UI Direction
Style: Premium, minimal, editorial, artistic
Color Direction: Black, white, warm neutral, subtle gold or beige accent
Typography: Bold headline font with clean readable body text
Imagery: Large tattoo photos, studio shots, artist portraits, close-up detail images
Layout Feel: Spacious, high-end, mobile-friendly
The design should feel less like a regular service website and more like a curated tattoo portfolio. Every section should support trust, visual quality, and easy booking.
Optimized for Experience
In addition to visual design and user experience, the website was optimized to deliver fast loading speeds and strong search engine performance. Performance testing achieved a Lighthouse score of 100 for Performance, Best Practices, and SEO, ensuring a smooth browsing experience across modern devices and browsers.
The optimization process included image compression, code minimization, responsive layouts, and performance-focused development practices to improve overall usability and accessibility.
What I did
- Conducted website planning and information architecture for the project.
- Designed the complete user interface and user experience in Figma.
- Developed the website using WordPress and Elementor Page Builder.
- Optimized the website for responsive viewing across desktop, tablet, and mobile devices.
- Improved website performance, SEO, and loading speed through front-end optimization.
- Collaborated with the client throughout the design, development, and revision process.
Get in touch
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